1995
From those humble beginnings, we aspired to develop real Thai herbal balms. We studied ingredients and Thai herbs to make our first balm, Plai Balm (Yellow Balm). Plai (Zingiber Cassumunar) is used for relief of muscular aches and pains, the first herbal balm was created. Typically, a balm in Thailand would cause a hot feeling when applied on skin, but Plai Balm has extraordinary properties. It makes you feel cool instead of hot, thus becoming the first original cool balm in Thailand.